What happens when you put a lot of Pas Normal Studios cycling enthousiast together and let them race? An awesome coming together of fun, speed and passion. As a photographer I was asked to shoot the BombaBomba x PNS race in Rotterdam.

Shooting with intervals

Our initial phase was dedicated to understanding—peeling back the layers to grasp the essence of Erjon's professional identity and personal strengths. This process was integral, not just to inform the design, but to ensure that the brand we were building genuinely reflected who Erjon was and aimed to be.

Designing the Identity

The development of the brand identity was an exercise in precision. It was about finding the right visual language that could encapsulate the uniqueness of Erjon's personal and professional attributes. This wasn’t just about picking colors or fonts but about creating a coherent visual story that resonated with Erjon's values and aspirations.

The outcome was a fresh, authentic brand identity that acted as a true representation of Erjon’s persona and professional vision. It was a visual strategy that positioned his brand distinctively in the market.