The tourism board of Crans-Montana wants to attract more cyclists to the beautiful mountain ranges of Switzerland. A true cycling paradise. As a content creator I went to this region to make content that engages cyclists.

The goal

As a tourism board, the goal was clear. Cycle up the most beautiful climbs and show Switzerland and it's beauty. So we went up climbs such as Lac de Moiry and the Furkapass. These climbs were calm, beautiful and gave us a sense of the area in Switzerland.

Gear

I took my new Sony A7C with 50mm lens on the ride. The issue was that this was not a zoom lens and that gave some challenges. As a zoom lens is much easier with big views. The lesson learned was to bring a zoom lens to the mountains. To give more versatility in the shots.