For RetroLink the challenge was to create a full branding from scratch. The idea existed in the head of the client, but the way it visually would be shown was unknown. A branding traject starts with getting to know the client and the soul of the company in the Strategy Session

Strategy Session

In the strategy session we dived in the way gaming was a part of the life of the client. Gaming was part of his life and the biggest reason this brand started. In this meeting we dived into inspiration that could be used in creating a slogan and core values that resemble RetroLink.

Next to that we also explored some visuals that could be the base of the brand identity. These visuals were the base to build the first ideation rounds on.